Our Proprietary Google Local Service Ads (LSA) Playbook
Our Proprietary Google Local Service Ads (LSA) Playbook
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Our playbook is a condensed version of the comprehensive strategies we use at Five Star LSA to maximize the effectiveness of our clients Google LSAs (Local Service Ads) and drive growth at their businesses. It covers what we believe are the most critical aspects to succeed with Google LSAs.
Included are proven strategies and best practices for engaging with potential clients and securing valuable reviews. From swift responses to inquiries, to tailored communication channels, we ensure that every interaction builds trust and fosters client conversion. Second, we offer customized solutions tailored for your business, leveraging our expertise and proprietary technology to provide five star service.
Table of Contents:
Table of Contents:
Service
Providing Five Star Service.
Your Headshot Image
Best Practices and Why It Matters.
Reviews
How Getting More Lowers Your Cost and Increases Lead Quality.
Settings
Tips and Tricks That We Have Proven to be Effective.
Five Star Service
Five Star Service
Fast Response ✅
Fast Response ✅
Prospective clients crave swift responses, and Google evaluates your responsiveness for every new lead. We ensure your score remains high by swiftly attending to all new LSA leads. Our proven strategy guarantees an immediate response to all calls, messages, and texts from new LSA leads.
Trust
Trust
Your online reputation garners leads and sets a tone of trust and reliability. Rapid solutions fosters client conversions.
Communication
Communication
Offering efficient direct communication channels to new clients and enabling them to schedule calls or meetings through a calendar link are strategies we advocate for.
Our Approach:
Our Approach:
Customized Solutions
Customized Solutions
We tailor a review acquisition approach to fit your unique business and clientele, ensuring every new client has the opportunity to contribute to your long-term success through a review. Additionally, our technology enables us to provide 5-star service even outside your business hours.
Strategy
Strategy
We help your team focus on securing reviews when a lead converts into a new client and, when suitable, we also help your team gather reviews from leads that don't convert, unlocking future revenue.
Benefits :
Benefits :
Better leads and more of them are directed your way by Google when you get consistent reviews.
Lower cost per lead.
Competitive Advantage: you gain a competitive edge in your industry by setting yourself apart and positioning your business as the top choice for the highest quality potential new clients in your area.
Happy clients that have had their expectations exceeded that will grow your review count.
Headshot:
Headshot:
Get More Leads with a High-Quality Headshot
At Five Star LSA, we recognize the significance of credibility and transparency in today's competitive landscape. Your headshot reflects your professionalism and expertise, helping you stand out and inspire trust in your audience.
Recommendations:
Attire
Attire
For one of our clients we determined that a classic blue suit paired with a purple tie, and a smile that exudes professionalism and confidence, performed best. Every aspect of a professional headshot, from tie color to background, is tested by our team to determine the highest performing version.
Background
Background
Choose a warm backdrop that complements your attire and creates a welcoming atmosphere, fostering trust with your audience.
Aspect Ratio and Resolution
Aspect Ratio and Resolution
Maintain proper aspect ratio and resolution for clarity and visual appeal, showcasing your attention to detail.
Building Trust
Building Trust
Whether you choose to smile or maintain a neutral expression, convey authenticity and approachability to build trust with your audience. Ensure your portrait is properly blurred, drawing attention to your face while maintaining a polished and professional appearance. Tip : Use portrait mode for a sleek and professional shot.
Google Screened
Google Screened
Badges of Confidence
Badges of Confidence
Businesses that go through screening and pass all the required checks earn a badge. Look for the Google Screened badge on their ad or profile.
GOOGLE SCREENED
Google Screened professionals have passed license checks. Some of them are also required to pass background checks and show proof of insurance.
Reviews
Reviews
Is it acceptable to request a Google review? Absolutely!
Asking for reviews is encouraged by Google.
Google actively encourages businesses to seek reviews from their clients.
Benefits of consistent reviews:
Improved lead quality and quantity.
Reduced cost to acquire leads.
Competitive Advantage: Setting your business apart with hundreds of reviews when everyone else has dozens.
Satisfied clients whose expectations are exceeded.
3 most important elements of reviews for Google LSA success.
3 most important elements of reviews for Google LSA success.
Do I need a high review count for Google LSA?
No, but it's essential to be prepared to start building it up. We've assisted one of our clients in accumulating over 500 five-star reviews, and we can help you achieve similar success. We firmly believe that a single well-crafted review can generate significant long-term value for a company, potentially amounting to tens of thousands of dollars or more.
Many businesses, like law firms, face challenges in getting reviews. Typically, asking for reviews only at the conclusion of the business relationship results in receiving approximately 20% of the reviews that could be obtained.
An client relationship is often defined by two significant milestones:
the day they become a signed client and;
the conclusion of their service.
We advocate for using our approach and assist our clients in gently requesting reviews from new clients at the time of engagement and following up with a review request at the end of the relationship. By implementing this strategy, we commonly observe a five-fold increase in review frequency.
Moreover, our team encourages actively pursuing reviews from all Google LSA leads, a practice explicitly encouraged by Google.
Settings
Settings
Google Screened
Google Screened
Businesses that pass screening earn a badge of confidence. Look for the Google Screened badge on their ads or profiles.
Google Screened professionals have undergone license checks, and some may have passed background checks and provided proof of insurance.
Google Screened
Google Screened
Learn more · Terms and policies
Business Hours:
Strategic Ad Scheduling: Align ad campaigns with your team's availability to ensure immediate responses to Google Local Service Ads inquiries.
Customized Ad Schedules: Tailor ad schedules to match your team's availability, optimizing response times and maximizing engagement.
Thorough Analysis and Testing: Conduct comprehensive evaluations of your current system to identify and address potential issues that could impact your response score.
Proactive Optimization: Implement preemptive measures to enhance system efficiency and effectiveness, safeguarding your response score and overall performance.
We are able to customize the times that ads are shown to coincide with when live team members are available for immediate response. We analyze and test your current answering and response system to establish any potential pinch-points that could create a below 5 star experience for the potential new client and damage your response score.
We feel it is better to set your hours to reflect times that skilled team members are able to assist bringing new clients in, using five stschedule we follow when making account changes or disputing leads. Making too many changes too often or immediately disputing leads has appeared to result in less reach of ads.
Service Areas :
Specify both included and excluded zip codes that you service. Google LSA is without traditional radius targeting settings, so it's advisable to start with broader service areas. This generates momentum and provides baseline measurables for future fine-tuning.
Notification Settings :
Ensure that email notifications are enabled and that you're logged into the Google LSA app on your mobile device. Keep all notifications active, including your ringer, to respond promptly. Quick responses are crucial to maintaining a high response score.
Job Types :
Select the specific job types that align with your company's expertise. Avoid general terms that may deplete your budget too rapidly and also prevent the ability to dispute leads that are better to dispute and get a refund for.
Thank you for taking the time to thoroughly review our Google LSA playbook. Schedule a call here (Link To Calendar). If you have any questions or would like information on working with us.
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